The story of the company begins in 1964 when Bill Bowerman, a coach from the University of Oregon and his former student Phil Knight founded “Blue Ribbon Sports". In 1971 it became Nike and got a famous swoosh logo created by design student Carolyn Davis for $35.
Nike develops, manufactures, and sells footwear, design and professional apparel, equipment and accessories for men, women and children to participate in sports activities. Its products have high-quality and meet customer expectations.
A small company, whose founder Knight tested the waters for his imported shoes and sold them out of his car, has grown into an international business:
Today Nike is the world's leading innovator and helps many athletes to win races, games, and championships. Nike's mission sounds like “bring inspiration and innovation to every athlete in the world”. As an athlete, they consider every person who has a body, and with their slogan “Just Do It" move the people forward through the power of sport.
Nike has more than 180 million Instagram followers around the world. On its page, Nike not only publishes photos and videos of the products and company’s events but communicates and connects with its consumers around the globe. Nike invites people to share their motivational images for the brand then share these on its Instagram page. In this way, Nike makes fans feel like they are part of the community.